Advice about content management – the same aims for all of your content
What are your aims for your communication? Who is your audience and what does it expect from the information that you provide?
Do these kinds of questions sound familiar? Do you often have these kinds of conversations in the marketing department? All well and good, but let’s take the discussion to a higher and wider level. How do you deal with documents such as user manuals, patent applications, etc.? Many organisations forget that every one of their documents should meet the same communication aims.
That is why we formulate your aims in advance with you and ensure that you see them reflected in your language and style guides. This means that all your communication reads more smoothly and is more consistent.
Managing technical content: no more wasted time and frustration!
Another important challenge is often the enormous quantity of technical content.
It all starts with the actual products. These are published:
- in different variants;
- in different markets;
- in different languages.
The information about these products is often spread across the entire company:
- in various silos, or little islands, where everyone does what they want;
- in local branches;
- in different departments.
Furthermore, there are usually various versions of your content circulating, depending on the extent to which the texts were approved. To cap it all, your customers expect the content to be available through different media.
Managing and updating masses of content is time-consuming, not to mention it is often frustrating too.
What if you could deal with this systematically? What if you could swap the chaos and frustration for streamlined content management? Well, we have good news for you. This is the value that Lexitech adds.
We start with an analysis.
Together we analyse:
- your document flows;
- your organisation;
- your aims.
We use this information as a basis to build your business case for strategic content management.
We develop a model that focuses on results.
Together we develop a solid model for your content management. This removes obstacles and ensures that collaboration and interoperability are not just hollow words.
There are several beneficial results to this intervention:
- usually a short payback period,
- faster and smoother information flows.
And it gets even better over the long term.
Once a good model for content management has been implemented, the management of your content is no longer a bottleneck in your organisation, but instead, it becomes a strategic tool that puts you on track for efficiency gains and greater competitiveness.
If you would like to know more about strategic content management to drive returns, download our free white paper.